National News

  • World Alzheimer’s Day 2023: Know The Coping Strategies For People With Alzheimer’s
    Alzheimer’s Day 2023: During this period, it is important not to lose patience or question their symptoms- instead, observe and see if clinical intervention is required. Dementia is a progressive, neurological condition with several psychiatric and behavioural symptoms often making it extremely difficult for family members and caregivers to care for such elders. There are several types of dementia, Alzheimer’s being the most common and classical form of it. At the onset of dementia, symptoms such as forgetfulness, confusion, repetition or changes in mood may mimic age-related changes or other clinical conditions such as delirium or depression making an early […]
  • Shravan Line: Helpline that listens to elderly people with compassion
    The power to be heard with compassion is a way to enrich lives of the elderly, said Professor Alok Kumar Chakrawal on the sideline of a conference here on Tuesday. “Moving beyond medical care for elderly, a volunteer-based approach has been introduced in a project dubbed ‘Shravan Line’. The aim is to empower elderly to take charge and improve the quality of their lives,” said Chakrawal, who is the vice-chancellor of Guru Ghasidas Vishwavidyalaya (GGU), a central university. The elderly helpline is overseen by the university’s department of social work and in association with other NGOs and agencies. The 650-acre […]
  • This bank has revised FD interest rates; offers 9.5% fixed deposit rate to senior citizens
    Unity Small Finance Bank has revised the interest rates on fixed deposits with effect from May 2, 2023. Now, it offers senior citizens a maximum interest rate of 9.50% per year on fixed deposits held for 1001 days, while regular citizens earn 9.00% per year for the same time frame, according to the bank website. Unity Small Finance Bank FD interest rates It offers interest rates ranging from 4.5% to 9% for normal citizens. Senior citizens will receive an interest rate of 9.5% on fixed deposits held for durations of 1001 days, compared to 9% for retail investors for the […]
  • Yodda Elder Care partners with Medulance to offer fast emergency medical care to patients
    Medulance will provide well-equipped ambulances to the patients of Yodda requiring urgent medical support Elderly care service provider Yodda has partnered with Medulance, emergency medical response service provider to offer fast and reliable emergency medical care to the clients of Yodda requiring medical support. The collaboration aims to provide well-equipped ambulances by Medulance to ensure prompt and efficient first-point medical attention during transit to the hospital. Yodda Elder Care empowers the elders through a network of on-field and on-call staff that is supported by a platform based on the confluence of new age technologies. Read more at
  • Railways earned Rs 2,242 crore more from senior citizens by suspending ticket concession in FY23: RTI reply
    The Railways earned an additional revenue of around Rs 2,242 crore from senior citizen travellers in 2022-23 by revoking concession offered to them, an RTI response has found. The national transporter had generated Rs 1,500 crore in excess between March 20, 2020 — when the assistance was suspended after the onset of the Covid pandemic — and March 31, 2022. In its reply to a Right to Information (RTI) query filed by Madhya Pradesh-based Chandra Shekhar Gaur, the Railways said that between April 1, 2022 and March 31, 2023, it did not offer concessions to almost eight crore senior citizens […]
  • Terminally ill patients: Lucknow’s KGMU plans palliative care at home, to form teams
    The premier health institution of Lucknow plans to cater to the needs of terminally ill patients and their families Terminally ill patients in the state capital will soon be able to avail of expert advice from a team of palliative care experts, as the King George’s Medical University (KGMU) is planning to start home visits by such teams. “We are working to form teams from among paramedical and nursing students/staff which can visit houses of terminally ill patients and explain to the family about taking care and dealing with emergency situations, including the time of death,” said Prof Sarita Singh, […]
  • Proposals for senior citizens’ welfare to be submitted in Assembly: MLA
    MLA K.P. Mohanan, Chairman of the Legislative Committee on Welfare of Senior Citizens, said that proposals will be submitted before the Legislative Assembly Committee to ease technical hurdles in getting the rights and benefits of senior citizens. The committee said that it will recommend home-based welfare pension mustering for those above 80 years of age. MLAs Ramachandran Kadanapally, K.P. Kunhammed Kutty, Job Michael, and Vazhoor Soman also participated in the sitting held at the Collectorate Conference Hall on Wednesday. The committee received about twelve petitions and suggestions. Read more at
  • Artha Assisted Living, luxury senior care living in Gurgaon, India, adds Palliative care to its Elderly Care Services
    Palliative Care at Artha provides comfort, dignity, and quality of life to elderly patients, irrespective of their health stage, ailment, illness, or disease. According to a study conducted by the Indian Journal of Palliative Care, only 1% of the population in India has access to palliative care. The need for palliative care has increased tremendously in India, with an ageing population and an increase in chronic diseases such as cancer, heart disease, and diabetes. Artha Assisted Living recognizes the importance of providing holistic care to elderly patients and is proud to offer Palliative Care services. The Palliative Care team at […]
  • Real estate seeing new consolidation, changing senior living spaces in Bengaluru
    With a mid-scale developer buying a Godrej property in Bengaluru for senior living apartments, experts say this will evolve as a sub-asset class for an integrated real estate model. Godrej Properties has sold one of its six towers at the Godrej Royale Wood project to a mid-scale real estate developer, Manasum, in northern Bengaluru for over Rs 100 crore. The tower, sprawling over 1.7 lakh square feet (sq ft), has 191 apartments designed for senior living, starting from Rs 46 lakh, as confirmed by Manasum. Experts say several prominent builders have started building assets and creating sub-assets (by exiting partially […]
  • ‘No City For the Elderly’: Why Are Delhi’s Senior Citizens Always On Guard?
    Elderly across Delhi-NCR speak about safety concerns, the process of ageing, and the anxieties of living alone. Laxmi Dabas, 75, on Thursday, 11 February, went for an eye-checkup to a clinic 12 km from her house in South Delhi. “The eye drop used by the doctor left me with a blurred vision. I was told it’s going to be that way for 6-7 hours. My son lives in Bengaluru. He said he’d book a cab for me to go home but I decided to stay back because I did not want to risk taking a cab when I couldn’t see […]
  • Budget 2023 Reactions: Kotak Mahindra Asset Management Company MD lauds ‘Baahubali budget’
    Union Budget 2023: Union Finance Minister Nirmala Sitharaman presented the last full-fledged Union Budget 2023 of the Modi government before the 2024 Lok Sabha elections. The Budget Session of Parliament began on Tuesday and the first part will conclude on 13 February. The Parliament will re-convene on 12 March for the second part of the Budget Session that will conclude on 6 April. Sanjay Viswanathan, Chairman, AdiGroup: “As G20 President, India is committing leadership on transitioning to the Green Economy. Today’s bold Budget earmarks $4.0 billion to establish Green Hydrogen as primary fuel source. With a target of 5 MMT […]
  • Increased GST Burden On Elder Care Services Makes Elders Frail!
    While other similar market segments, such as caregiving or home visits from nurses, have been freed of tax burdens, at-home elder care continues to be taxed at a rate of 18 per cent – a factor affecting the decision-making process of millions of seniors throughout the country causing inconvenience, stress, and anxiety With the upcoming rise of professional elder care providers in India, it is unfortunate that a large proportion of the elderly population are still unable to make use of such services. While other similar market segments, such as caregiving or home visits from nurses, have been freed of […]
  • Manipal Group’s Ranjan Pai invests in Kites Senior Care
    Kites Senior Care, a geriatric care service provider, has raised $2 million in pre-series A round from Ranjan Pai, chairman of Manipal Education and Medical Group (MEMG). The company will use the capital to scale its operations in Bengaluru and expand into new cities such as Hyderabad and Chennai. It also aims to launch an integrated technology platform that connects the entire senior care ecosystem in its health management and well-being, Kites said in a statement. Read more at
  • Increase in old age pension, more tax relief, GST exemption for elderly — NGOs’ demands from Union Budget
    Ahead of the Union Budget for 2023-24, some NGOs have put forward some suggestions for the betterment of the country’s rising elderly population — increase in old age pension, more relief in income tax and GST exemption on services and products frequently used by the elderly. The Agewell Foundation said elderly-friendly budgetary provisions have become the need of the hour due to the ever-increasing gap between older people and the younger generation, the demanding lifestyle of older persons in view of a longer span in old age, and their growing vulnerability. Read more at
  • France plans to raise retirement age to 64, angering labor
    The proposed changes will set off strikes by trade unions next week. French Prime Minister Elisabeth Borne said the reform is an effort to fiscally balance the country’s pension system. The French government on Tuesday said it would increase the retirement age from 62 to 64 by 2030, a move that will enrage the country’s powerful labor unions. Read more at
  • Subscription-based elder care faces 18% GST: AAR
    The GST-Authority for Advance Rulings (AAR) has held that a subscription-based elder care programme provided to senior citizens living alone — comprising medical check-ups at home and logistic support in terms of medicine & grocery deliveries, helping with bank work and utility bill payments – is not tax-exempt. Three subscription packages were provided by the startup entity Snehador Social & Health Care Support. Senior citizens could enrol in a package best suited to their needs. The packages had an annual registration fee, a quarterly fee and a refundable security deposit. Services provided are not ‘health care services’ that are GST-exempt […]
  • Athulya Senior Care raises ₹77 crore from Morgan Stanley India Infrastructure
    The company will use the funds to expand its services across south India to reach over 2,500 beds in the next two years. Athulya, a Chennai-based senior care services provider, has raised ₹77 crore ($9.3 million) in funding from North Haven India Infrastructure Partners, a fund managed by Morgan Stanley India Infrastructure. The funds will be used for its upcoming expansion plans. Founded by Karthik Narayan, Srinivasan G, and J Krishna Kavya in 2016, Athulya offers assisted living, transition care and home healthcare to dependent seniors over the age of 60. The geriatric care firm will soon launch palliative care […]
  • US FDA clears Dozee’s contactless measurement system
    Dozee announced its proprietary contactless vital signs (VS) measurement technology has received US FDA 510(k) clearance. According to nursing and midwifery professional organisations, India falls short of the WHO recommended rate of three nurses per 1,000 population and needs 4.3 million more nurses by 2024 to meet the WHO norms. Dozee aims to bridge this massive gap by adopting automated patient monitoring systems across secondary and tertiary public hospitals. Studies have shown that remote patient monitoring technology reduces the workload on nursing staff for monitoring patients in hospitals and clinics, and improves efficiency by enabling them to continuously monitor multiple […]
  • At 105 years, super grandma sprints to new 100m record
    45.40 seconds. That’s the new record set by the 105-year-old Rambai in 100m at the inaugural National Open Masters Athletics Championships – conducted by the Athletics Federation of India – that concluded in Vadodara on Sunday. “It’s a great feeling and I want to race again,” said the grand old lady of Indian athletics who clinched a golden double in sprints – the 100m on June 15 and 200m on Sunday in 1 minute, 52.17 seconds. Her next target is to take part in international tournaments. She is planning to apply for a passport. Asked why she didn’t compete at […]
  • Didn’t take care of your parents in old age? For Mizos, it means losing status as legal heir
    SC decides property dispute pertaining to inheritance of assets belonging to one P.S. Dahrawka, who had 8 children with wife Kaithuami: Seven daughters and a son. Among some ethnic communities in the Northeast, the right to inherit property depends on whether one took care of their parents in old age. In Mizoram, the ‘Mizo Customary Law’ backs this system. This law was cited by the Supreme Court while hearing a property dispute matter Tuesday, as it affirmed the rights of a divorcée daughter and granddaughter of a Mizo to inherit his property, despite objections by several other family members. Read […]
  • Shades of grey: Red lipsticks, leather boots
    Age-appropriateness is actually about bowing to everybody’s expectation but your own. The jersey top has to cover the hips, the kurtas must be comfort-fit, the sari cannot be a bright red, the make-up must be minimal, and the hair better not dyed anymore. Perhaps the right word should be age-attractiveness. “Turning 70. Drinks and sinful, slurpy food. Claridge’s,” read the save-the-date from a friend, whom I had never known to be effervescent or indulgent. All her life, her diminutive frame bore the weight of her PR firm and the rigour of discipline. She was only generous with her smile. So, […]
  • Regulatory Framework for Elderly Healthcare in Works
    The government is drawing up a regulatory framework for providing healthcare to the elderly in the country. It plans to outline standards and operational guidelines for service providers as the country braces to provide care to its ageing population, which is expected to double over the next 30 years. The NITI Aayog held several rounds of stakeholder consultations with industry and ministries concerned, including health and family welfare and social justice and empowerment, on the issue, said a senior government official. Read more at
  • Evergreen Club supports the individuality of older women in Women’s Day campaign
    With International Women’s Day around the corner, Evergreen Club, the online community for older adults, has launched its Women’s Day campaign titled ‘Lady Act Your Age’. In relation to the 2022 Women’s Day theme ‘Break The Bias’, the video highlights age-related stereotyping faced by elderly women in everyday life. Through the video, Evergreen Club points out how older women are not allowed to be themselves and judged for whatever they do. They are often questioned for even doing mundane things like exercising and hanging out with friends. This stereotyping includes comments on their appearances, activities, how they live and how […]
  • Contribution of older people in sustainable development with special focus on impact of Covid-19 pandemic on older people
    India has the second-largest population of older people (60+) in the world, with currently an estimated elderly population of 140 million+. They are expected to reach about 20% of the total population by the year 2051. Till a few years back, in India, issues concerning older persons were considered as peripheral issues only. But now keeping in view of this fastest-growing section of the society, the government at various levels has focused on issues concerning older people in its core agenda. Read more at
  • Pre-budget survey Jan 2022
    Older People seek a fair share in the forthcoming budget – Agewell Foundation appeals to the FM on behalf of Old People January 17th, 2022, New Delhi: With an ever-increasing population of older persons and a longer life span in old age, the profile of older people has changed remarkably. Old age-related varied needs and requirements are now emerging as new challenges. For most elderly in upper age groups, taking care of their health is becoming an increasingly difficult task. On the other hand, a huge population of older persons in lower age groups (60-70 years) is struggling to keep […]
  • Pandemic triggered loneliness in elderly: Study
  • Decoding senior care ecosystem in India
    India is going through a demographic shift – from being a young nation, India is seeing a sharp rise in its elderly population. It is estimated that, by 2030, 12% of India’s population will be over the age of 60 and by 2050, 20% of the population will be Senior. However, is India ready for this new Consumer Segment! While the Senior Care Segment has seen a steady growth as a sector of interest across stake holders, but the Ecosystem for Seniors in India is in its infancy. As a service provider to Seniors, I have developed my own view […]
  • Budget: NGOs Seek Higher Fund Allocation For Adolescents’, Elderly’s Health
    NGOs have urged the government to increase the allocation of funds for health and nutrition for adolescents and elderly in the upcoming budget. In its survey conducted among 5,000 old people across the country, Agewell Foundation found that the budgetary provisions can address the issues concerning them to a larger extent. Read more at
  • When it itches, you scratch
    An unpleasant sensation that elicits the desire or the reflex to scratch is how itch has been classically defined. Scratching does help ward off that insect which is troubling you; but pruritus (as itch is called) that persists for longer than six weeks is a pathological state with profound effects on the health, physical and mental, of one in seven persons. Ongoing research has uncovered a wide range of mechanisms underlying what appears to be a single condition. Read more at
  • GoodFellows, a companionship startup by Shantanu Naidu, brings grandkids-on-demand to reduce loneliness
    Founder of GoodFellows Shantanu Naidu, who works as Mr Ratan Tata’s business assistant, says that the benefits of his intergenerational friendship with Mr Tata as well as his affection towards the elderly over the past several years have prompted him to embark on this journey. According to the 2011 census, almost 15 million elderlies in India live by themselves. While they may find ways to fulfill their utility needs, the empty nest syndrome has them lead lonely, isolated lives. Seniors don’t have access to emotional stimuli and companionship because of unavailable, separated, or busy families. Millennials carry significant anxiety and […]
  • Healthcare Finance and Business Strategy Amid Changing COVID-19 Climate
    COVID-19 has completely changed our world, since the beginning of 2020. The impact of COVID-19 pandemic has altered our perception of life and its various facets. Healthcare for one will never be the same. As healthcare professionals across the world are coping with financial cutbacks; revenue loss and capital slowdown, triggered by the COVID-19 pandemic, many foresee a turnaround in the short term. Read more at
  • The Business of the Elders
    In popular American show on Netflix Grace and Frankie, a retired cosmetics baron and a hippie artist are forced to live under the same roof when they get to know that their husbands are in love and want to get married. The series goes on to show how the two septuagenarians navigate life independently. Not only do they go for indulgent holidays and steamy dates, they also launch their business venture, Rise Up, to make hydraulic-powered toilet seats for the elderly. Read more at
  • A Day for the Aged
    In the last decade, the population growth in India (2011 to 2021) for people above sixty years is 38.8 percent, leading to the current population of 137.9 million, which is 10.1 percent of the total population (Ministry of Statistics, 2021). The aging trend in Kerala over the last six decades grew from 5.83 percent in 1961 to 20.9percent in 2021. Because Kerala is greying faster, there is an urgent need for policies and services (public transportation, home assistance such as meal programs, supportive and inclusive environments, equal employment opportunities, nondiscriminatory access to quality health care, elder-friendly infrastructure, and social protection) […]
  • Best Startups To Watch For
    While the ‘out of hospital’ geriatric care models are very popular in the developed countries, India is just in its early days of adopting these models. This ‘out of hospital’ care ranges from Nursing homes. Hospice memory Care centers, Psychiatric care centers to home based care as well. Read more at
  • Standards for Senior Living Sector in India
  • Focus on better standards for senior living sector in India
  • Dozee raises $6 million in Series A funding
    Dozee provides remote health monitoring solutions and devices that track heart health, respiration, sleep quality and stress levels. Its AI-based health intelligence module assesses user’s vitals data and conducts risk analysis Health-tech startup Dozee, which offers contactless remote monitoring solutions, on Thursday said it has raised $6 million (or roughly ₹44 crore) as part of its Series A funding, led by existing investor Prime Venture Partners. Read more at
  • 88% elderly are either facing or had to face covid-related issues
    Over 88% elderly are either facing or had to face covid-19 related issues, showed the findings of a survey done by the NGO Agewell Foundation. Agewell volunteers interacted with 1500 elderly across Delhi-NCR during July with an objective to assess the current living conditions and the impact of covid-19 on their life. Read more at
  • Kerala has highest share of elderly in population, Bihar lowest
    Kerala, as per 2021 data, has the maximum proportion (16.5%) of elderly people in its population, followed by Tamil Nadu (13.6%), Himachal Pradesh (13.1%), Punjab (12.6%) and Andhra Pradesh (12.4%), according to a government report. The proportion is the least in Bihar (7.7%) followed by Uttar Pradesh (8.1%) and Assam (8.2%), according to the report of the Elderly in India 2021 document released on Thursday by the ministry of statistics and programme implementation (MOSPI). Read more at
  • NGOs for elderly call for financial support in old age
    New Delhi, Aug 11 (PTI) Noting that financial support in old age is a necessity, NGOs for elderly have said that with an increasingly longer life span, income generation through a second job and gainful engagement post-retirement has become the need of the hour. Reacting to a recent report titled ”Quality of Life for Elderly Index”, prepared by the Institute for Competitiveness, the NGOs welcomed the focus on the ”quality of life of the elderly” looking at major aspects like financial and social wellbeing. Read more at
  • Senior First – Senior Care Assistanve, Elderly Care Products & Services in Delhi, India
    Senior First is the best elderly care services platform for senior citizens. Read more at
  • Assisted living breaking the taboo of old age homes in Chennai
    Unlike normal old age homes, assisted living ensures that the senior citizen has his or her own space. They get their individual apartment spaces and they can customize them the way they want. In her one BHK space, Vallinayagi, 83, sings her favourite devotional songs and a few Tamil love songs. She then spends her time reading her favourite weekly journals and spiritual books. The entire set-up looks like a regular home of an elderly citizen but here the only difference is that Vallinayagi is part of an assisted living community. Read more at
  • Elderly population up, Tamil Nadu has second highest
    CHENNAI: Population of those above 60 years in India has been increasing steadily since 1961 and it touched 13.8 crore in 2021. It’s growing faster since 1981 due to decrease in death rate, said a study by the National Statistical Office Read more at
  • Communities catering to the differently abled on the rise as pandemic takes toll on families
  • Covid affected quality of life of elderly, says survey
  • Just when Taliban rattled the Af.
    It is very recent; during US pullout from Af and turmoil thereof. Three Indians and Nepalese suffering Covid infected Lungs disorder. Both their employer and hospital wanted them to be evacuated out of Af. Reasons were many: including endangered life, deteriorating medical condition and depleting resources. Taliban was making sudden moves and whole of Af was in uncertainty and fear. Airport, Immigration, Security… tartar Read more at
  • Elderly living homes’ demand outruns supply
    Projects take three to four years to get ready so there is a gap between demand and supply, Nirula said. During the pandemic, senior citizens experienced isolation and were increasingly dependent on external sources for their day -to-day living while those living in senior living communities had a better experience with their needs taken care off. Read more at
  • The Positive Ageing Report: Women Over Sixty Spend Twice As Much Time On Social Media Compared To Gen Z Women
    With a strong focus on ageing positively, senior citizens want to explore new career avenues, pursue their passions, and at the same time engage in social good more actively. Contrary to widespread belief, today’s senior citizens are far from retirement. In celebration of World Senior Citizen’s Day (August 21), Columbia Pacific Communities, India’s largest senior living community operator, launched India’s first ever report on the golden agers, The Positive Ageing Report. Supported by extensive desk research, the report, aims to examine traditional notions and understand evolving needs of seniors while giving key insights on the changing aspirations, needs of senior […]
  • Elderly Well-Being: Index Assesses India’s Response To Ageing
    As India undergoes this demographic transition, the Quality of Life for Elderly Index can guide the country to take preemptive action, respond to the challenges posed as well as bag the opportunities that are presented. As our lifestyles transform due to social, economic and other factors, an offshoot of this change is a fall in fertility rate and rise in life expectancy, resulting in an increase in the proportion of elderly population, as seen all around the world. The phenomenon is occurring at a more rapid pace in developing countries. In India, the old age population is currently 60 million, […]
  • Looking at ageing in a holistic way is going to become the need of the hour for India: Tara Singh Vachani
    Market for senior care in India is almost $11-12 billion, but very fragmented currently. There are no organised players that are focused on providing services and products in a platform manner. Shahid Akhter, editor, ETHealthworld, spoke to Tara Singh Vachani, Executive Chairperson, Antara Senior Care, to know more about the burden and challenges associated with the ageing population in India and the emerging market for senior care. Read more at
  • Bharathiar University to offer PG Diploma in Geriatric care course
    Bharathiar University announced on Monday that it will be offering a PG Diploma course in Geriatric Care and Management from the academic year 2021- 22. The varsity’s Social Work Department is collaborating with Travancore Foundation Education and Research Centre on Aging (TF ERCA), Kottayam, Kerala to offer this program here. Read more at
  • Cabinet approves Karnataka State Mental Healthcare Rules
    The State Cabinet approved the Karnataka State Mental Healthcare Rules 2021 for implementing the Mental Healthcare Act, 2017 of the Centre, and providing health care and services for persons with mental illness, and to protect, promote and fulfil the rights of such person during delivery of mental healthcare and services. Read more at
  • Age Care Labs completes acquisition of Epoch Elder Care
    Age Care Labs, the platform anchored by Lumis to build, buy and invest into businesses in senior care, announced the completion of its acquisition of Epoch Elder Care, a provider of expert dementia care and assisted living homes for elders. Read more at
  • NITI Aayog on Twitter
    Moving The Needle : Senior care as a segment needs deep intent & gravitas. So memorable to see the efforts shaping so well . deeply humbled to be a part of building the first dots – the as is & to be with my teammates – Samhita Bhakta, Dr. Priyanka Indrodia led by Dr Rana Mehta… Read more at
  • In her 70s, my mother learnt driving, dancing and TT -Malini Goyal
    Moving to a senior citizens’ community has seen many people like my parents grow younger and fitter – mentally and even physically. The pandemic was a blip that many of them overcame thanks to the community… Read more at
  • Home alone, seniors vulnerable to attacks in Delhi
    Delhi Police claims to have made quick arrests in most of these cases and that the killers were known to most of the victims. The cops said they are taking various measures to enhance the security of senior citizens, and the beat officers as well as the area SHOs have been sensitised to the special security needs of the elderly… Read more at
  • A cure for loneliness in a pandemic for India’s senior citizens
    Emoha Healthcare helped keep senior citizens engaged, happy and healthy during the pandemic that separated families for long months and made essential chores like groceries or a doctors’ checkup a gargantuan task. Here’s how… Read more at
  • How Tara Singh Vachani of the Max Group is giving senior citizens their second innings
    In episode 40, our Vision-nari is Tara Singh Vachani, Executive Chairman of Antara Senior Living and Vice Chairman of Max India. Antara is a first of its kind senior living space in India which opened its first… Read more at
  • The Business of the Elders
    Armed with disposable income and a willingness to splurge, this consumer cohort comprises over 10 per cent of the population. No wonder marketers are beginning to target this segment with specialised products… Read more at
  • The urban elderly ignored and forgotten- The case of standard in senior living facilities
    Dimly lit, poorly kept rooms, unkempt elderly sitting or lying listlessly in their beds surrounded by smell of decay mixed with strong disinfectant, some knick-knacks lying around to fill the available space, and disinterested staff talking among themselves or shouting at the elderly… Read more at
  • Mental health and anxiety in the elderly needs a relook
    The Longitudinal Ageing Study in India states that about 20% of the country’s senior population are suffering from mental health issues. With most of them staying by themselves the risk of psychological distress cannot be ignored… Read more at
  • Centre announces project to support startups developing innovative solutions for elderly
    Aiming to encourage the youth to find innovative solutions to help senior citizens, the government on Friday announced a project to select, support and create a one-stop access point of elderly care products and services by credible start-ups… Read more at
  • Govt announces project to support startups developing innovative solutions for elderly
    Aiming to encourage the youth to find innovative solutions to help senior citizens, the government on Friday announced a project to select, support and create a one-stop access point of elderly care products and services by credible startups… Read more at
  • How the second wave devastated the elderly in India
    At 140 million, India has the second largest population of old people in the world, as per the 2011 census. Several NGOs working with the elderly are finding themselves totally stretched… Read more at
  • We need to build a strong healthcare system for our elders: Rajagopal G, KITES Senior Care
    The Longitudinal Ageing Study in India states that about 40% of the country’s senior population have some form of disability, and as high as 20% are suffering from mental health issues… Read more at
  • A Higher Purpose: Examining Links Between Sense of Purpose & Healthy Behavior in Older Adults
    Much research has touted the benefits of having a sense of purpose and direction in life, including better immune functioning and increased longevity. There is some evidence that healthy lifestyles underlie these benefits; to confirm this, one study investigated older adults’ sense of purpose and engagement in healthy behaviors over eight years… Read more at–mWFjKk1-TVpQZXic5rimDtLcWKO1TiEHY68w-1BM_3ju-VCu5o4hpmoYx37y1r3nC-L1Y-K750ZwR7uVeSSNGo8HXsA&utm_content=129724435&utm_source=hs_email
  • It’s More Than Physical Health: Successful Aging Across Cultures
    Traditional North American models of successful aging often focus primarily on physical and cognitive health maintenance in later years. A recent Brazilian study investigated how meanings attached to the concept of successful aging may differ across countries and cultures… Read more at JTd9eWFHSQynOCXhqOFGQ&utm_content=129724435&utm_source=hs_email
  • Union Cabinet approves Model Tenancy Act: All you need to know
    In a release, the central government said that the Model Tenancy Act will facilitate unlocking of vacant houses for rental housing purposes… Read more at
  • Start-ups for elderly care to get a big push
    NEW DELHI: In a significant step towards bringing focus on addressing the needs of the fast rising elderly population, the ministry of social justice is all set to roll out its ‘Seniorcare Ageing Growth Engine’ project to select, support and create a… Read more at
  • Elderly from Tamil Nadu care home take internet by storm via podcasts
    CHENNAI: Until three months ago, K Subramanian, enjoyed the leisurely pace of life at the Coimbatore retirement home where he lives… Read more at
  • Rajagopalg Seniorcare Eldercare Palliativecare Activity
    We have this familiar discussion with the families of elders when they call in “what will my relatives say if I leave my elder here”… Read more at
  • Medical emergencies and loneliness: How an eldercare company is fighting the two biggest problems faced by senior citizens
    For Gurugram-based numerologist and tarot card reader Pooja Vaid, Emoha Eldercare’s services could not have come at a better time. Her in-laws are Covid-19-positive and living in a separate condominium… Read more at
  • Columbia Pacific Communities, Fortis Healthcare launch #ReachOut campaign
    The ten-day social media campaign encourages senior citizens to seek help for their mental health… Read more at:
  • Lockdowns are working, although not in every state
    State governments have been increasingly using lockdowns as a way to control the spread of covid-19 cases, even as their healthcare capacity struggles to keep pace… Read more at:
  • Coronavirus | Pandemic pushing up demand for senior living units, say realtors
    In what has increasingly become the new way of living — mostly indoors, highly alert about hygiene, and in preparedness of medical emergencies — realtors say demand for housing units specifically catering to senior living is on the rise…. Read more at:
  • Covid-19: Around 82.4% elderly dealing with health anxiety issues, claims study
    During the past month, it was also found that 63% elderly have developed symptoms of depression due to loneliness or social isolation… Read more at:
  • COVID-19: Hospitals tie up with luxury hotels to provide beds
    As far as birthday celebrations go, this one at Sarovar Hotels and Resorts, Gurugram was unusual. A sexagenarian guest lay isolated in her hotel bedroom, as support staff in PPE suits walked in with a cake and a song… Read more at:
  • Music and dementia: Here’s how it works as an effective combination
    The power of music can help in dealing with dementia in more ways than one. Here’s all you need to know about it. Music can heal the wound that medicine cannot touch… Read more at:
  • Active & Healthy Ageing: Creating a holistic environment and support system to enable the elderly optimize opportunities
    The United Nations recently declared 20212030 as the Decade of Healthy Ageing, with WHO leading international action to improve the lives of older people, their families and communities. In India, we have seen a rapid… Read more at:
  • ‘Second innings’: India’s new-age seniors splurge on themselves, drive growth of silver economy
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  • Eldercare reforms are necessary
    Geriatric care needs to be taken to the grassroots levels starting from preventive care and a robust primary care system. Social security of these elderly besides their productive engagement must form the core of policy thinking. Development and inve… Download here
  • Dementia- Types, stages and end of life care management
    In this article for Medgate today magazine, Neha writes about the types and stages of dementia. She also elucidates the end of life care management for such. Download here
  • IoT for Seniors: How Technology Improves Quality of Life for the Elderly
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  • Retirement homes: A haven for those too old to work, too young to die | Business Standard News
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  • Need for Integrated Central Sector Scheme to strengthen the senior care ecosystem in India
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  • Association of senior living to come with standards and accreditation matrix for senior care – The Economic Times
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  • Need for Integrated Central Sector Scheme to strengthen the senior care ecosystem in India
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  • Senior care comes of age in Covid-19 era
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  • The pandemic push to the silver economy- Goutam Das
    By 11am, Lal Jagtiani, 84, was done with most of his morning rituals: a cup of tea on the balcony that overlooks a lawn; listening to Indian classical music; a trek down and up the stairs to his fourth-floor apartment in a senior living development in Bhiwadi, a town in Rajasthan’s Alwar district. Now, he’s settled down at the library in the society’s club house. Read more
  • ‘Just another battle’ — How 3 100-year-old great grandmothers fought off Covid in Karnataka
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  • Covid-19 should force India to think about its elderly population
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  • Elder care is a priority, says Harsh Vardhan
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  • Families find retirement homes a safe haven
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  • How to ensure income security for seniors
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  • Savithri Vaithi, founder of Vishranthi Old Age Home, no more
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  • How India’s elderly population unleashes the powers of new-age technology
    Don’t underestimate the power of our super elders..!! What do you think? How do you feel tech can help elders? Would be great to hear your views? At Emoha, we are passionately pursuing best practices in tech design, design thinking and sensors to make elders more safe, more secure and more engaged. Read more
  • India’s invisible generation fights loneliness strain
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  • How to ensure income security for seniors
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  • Covid-19 should force India to think about its elderly population
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  • Expert Series on COVID-19 by THE HINDU
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