GoodFellows, a companionship startup by Shantanu Naidu, brings grandkids-on-demand to reduce loneliness

Founder of GoodFellows Shantanu Naidu, who works as Mr Ratan Tata’s business assistant, says that the benefits of his intergenerational friendship with Mr Tata as well as his affection towards the elderly over the past several years have prompted him to embark on this journey.

According to the 2011 census, almost 15 million elderlies in India live by themselves. While they may find ways to fulfill their utility needs, the empty nest syndrome has them lead lonely, isolated lives. Seniors don’t have access to emotional stimuli and companionship because of unavailable, separated, or busy families. Millennials carry significant anxiety and concern over the happiness of their parents whom they cannot be with and cannot be substituted by nurses and caretakers. There are severe physical consequences of social health issues such as loneliness and isolation.

Read more at https://yourstory.com/2021/11/goodfellows-companionship-startup-ratan-tata-shantanu-naidu/amp