Market for senior care in India is almost $11-12 billion, but very fragmented currently. There are no organised players that are focused on providing services and products in a platform manner.
Shahid Akhter, editor, ETHealthworld, spoke to Tara Singh Vachani, Executive Chairperson, Antara Senior Care, to know more about the burden and challenges associated with the ageing population in India and the emerging market for senior care.
The foundation of our Senior Living was laid where the elders in their senior innings can live a hassle-free life and follow their heart out by acquiring new passions in life. Ashiana Senior Living goes above and beyond that. Our senior living communities are sprawling, residential, multi-unit complexes designed especially for seniors along with various other facilities and amenities like – landscaped grounds, community halls, recreational, medical facilities and more. Over the past few years, Senior Living communities are emerging as number 1 choice for senior citizens and India made us No.1 Senior Living, four times in a row, by Track2Realty.
USPs of Ashiana Senior Living:
India has over 100 million elderly Indians today, and retirement homes have evolved and transformed into a safe haven for many.
Since 2013, Primus Senior Living Homes have redefined the senior living segment in India, by ensuring everything is available at the push of a button.
Primus upholds the total comfort and safety of seniors with homes that are designed specifically to ensure ‘Zero Falls’. Homes at Primus come with ergonomically designed furniture with no sharp edges, grab handles for quick support, anti-skid tiles, shower seats, adjustable lights and much more.
As seniors age, their health requires special care and attention. Primus offers healthcare services on-premises, and has tie-ups with specialists to meet every geriatric health requirement. They also have 24X7 ambulance services and nurses to provide quality care to seniors.
Household chores keep the woman of the house busy always; she never gets to retire. Primus Homes ensures women can finally retire and enjoy their time following their passions. The on-campus restaurant provides seniors nutritious & healthy meals every day. The well-trained hospitality team ensures the entire house is spic and span.
Primus slows down the aging process by keeping seniors active, engaged & happy. Interest based activities including yoga, meditation, gardening, music, swimming lessons, photography and much more are organised on a regular basis.
Primus is committed to creating a comfortable abode for like-minded people and strives to give seniors the best of services. They take feedback from residents after every service, each meal and every housekeeping service. They have implemented external checks and audits to keep services at the highest level. The team comprises professionals from backgrounds of hospitality, elder care, event management and social care.
While the pandemic hit worldwide, and cities shut down temporarily, it was life as usual at Primus. While several seniors who lived by themselves suffered without maids, drivers and other support staff, Primus residents enjoyed round the clock services and were kept engaged and emotionally connected to their children through technology. The management employed strict safety measures, and staff stayed on campus to ensure the wellbeing of seniors. The efficient management of Covid-19 at Primus further reiterates that retirement homes are the safest abodes for seniors in their golden years.
On 11th December 2011, the day Association of Senior Living India, was formed the first point on the future road map charter read:
“ASLI will aim to be a voluntary accreditation body to senior living providers by helping draft and implement guidelines and standards that are relevant to the industry, to help create / establish and operate consistent high quality senior living communities, using Best Global practices”
On 11th December 2020, ASLI signed up with Standards Wise International through their Indian subsidiary Standards Wise International India , to roll out the first ever Standards and Accreditation Matrix for the private sector in the space of Senior Living and Care Communities.
The accreditation certificate, which will be issued after validation and assessing of various criteria and quality standards, will carry the endorsement of ASLI, SWII and The Commonwealth Association for Ageing.
The combination of SWI, CA and ASLI brings together an extraordinarily strong group with significant expertise in this sector, that will introduce and promote a Senior Living Standards and Accreditation Matrix for India.
The Standards adapts and enhances existing standards and accreditation templates taken from SWI, and populates them with criteria, indicators, and evidence relevant and unique to the Indian context, introducing a preliminary code of operations for self-regulation, along with best practices collected from India and developed markets across the world.
The Standards have a four-level hierarchy comprising a quality standard and its intent, followed by multiple criteria to achieve the stated intent. This criterion is then further broken up into smaller indicators or objectives, which are then measured and assessed for evidence, and a rating score issued after final validation and assessment.
There are 8 Quality Standards, Governance, Management and Personnel, Design and Construction, Facilities Management, Resident engagement and Experience, Technology and Information Management and Hygiene, Safety, Infection Prevention / Pandemic Control (HSIPC).
These Standards have criteria which are both mandatory and optional, thus allowing Communities and entities across all socio-economic strata to engage, even at the entry and basic levels, while having an aspirational line of sight on how to improve over time, given available resources, which would then reflect in the rating score being upgraded.
Columbia Pacific Communities is India’s largest and most experienced senior living community operator with close to 1600 residential units under management in 5 cities and 9 communities across south India. Recently, they launched ‘The Virtuoso Club and Serviced Residences’, India’s first senior living community designed to international standards. As the pioneers in this category, the operator is committed to redefine the concept of senior living in India and create world-class practices that exceed the expectations of its stakeholders.
It is part of the Columbia Pacific group, one of the foremost developers of senior living communities and hospitals in the United States and South East Asia. Founded by Dan Baty, Columbia Pacific Group has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world. The team, with the expertise of their directors in the United States and their partners in India, brings together rich experience in senior housing design, development and management.
TRAVANCORE FOUNDATION (TF) is a registered Charitable Trust and a Not for Profit Organization. It is often considered as the most reliable and professionally managed senior care service provider in Kerala. TF, a 12 AA certified Trust is governed by a Board of Trustees. With predominant focus on the wellbeing of older adults, TF offers a total and diverse range of personalized, flexible and need-based services. The corporate office of the Trust is located at Karukachal near Kottayam
Kshetra Assisted Living Facility for senior citizens located in Moinabad* (30 minutes from Hyderabad), is designed to assist residents with their activities of daily living in a home-like environment. Within Kshetra, residents can avail multiple services including vegetarian meals, housekeeping and laundry services, medication management and transportation assistance
The Builtech brand name has been one of goodwill and repute in Palakkad, synonymous with leading apartment projects in the district for nearly four decades. Having delivered several residential and commercial spaces, Builtech has built trust with its prompt timelines, incomparable service and a philosophy of transparent work.
There are numerous ways we celebrate ‘Old as New Classic’. Antiques grab eyeballs. Fashion seeks inspiration from past. Wine gets richer as it grows old. Old movies become Cult-Classics that set benchmarks. Vintage photo frames are the most sought after, for its age and sanctity. Age brings wisdom and maturity and elders are widely respected in the society for it. However, there are elders who often face detachment, insecurity and fear to be self-sustainable.
To address this issue with commitment and inviolability, we at ATHULYA, the first of its kind premium independent Assisted Living Homes in Chennai, create indulgence with life at facilities that are specially crafted to meet all the needs of aging.
Covai Property Centre (I) Private Limited with its registered brand CovaiCare® has been the pioneer in the creation of Retirement Communities, since 2004. For the past 15 years, Team CovaiCare has been evolving concepts in senior living and care as well as, providing services and care to senior citizens.
At Eden, we believe that life is for living to the fullest, more so in one's latter years. Our gracious luxury senior living apartments, situated in the verdant foothills of the Himalayas at Dehradun, are designed to provide all that you desire for a happy, fulfilling and healthy life. It is a secure space where you can reconnect with nature, rejuvenate the body, mind and soul, make rewarding relationships and enjoy the good life to the utmost.
We adopt an advanced scientific and integrative approach to personalized wellness. Our team of multi-specialty experts will combine applied genomics and state -of- art diagnostics for identification of “Prakriti” and create tailor made integrative therapeutic solutions. Our 360* holistic health and wellness solutions include, Ayurveda, Naturopathy, Oriental Medicine Therapies offered in treatment rooms with specialized equipment and beautiful views. We bring a confluence of streams of medical knowledge that provide holistic customized health care through authentic ancient healing techniques alongside modern medicine, making it a unique combination. Modern amenities and facilities combine with healthcare and fitness solutions to create a world that is both soothing and motivating.
There is a tremendous potential in the current heavily under-served senior living sector in India. With more nuclear families, caring for seniors is becoming a challenge. With more seniors wanting an independent and active lifestyle, luxury senior living with integrative medicine & wellness as we at Eden are creating is the current need and demand.
Emoha is a community of elders and those who love them. Members of our community benefit from a comprehensive bouquet of curated elder care at home, offers, and activities, through an app designed exclusively for elders.
Epoch Elder Care was founded by Kabir Chadha in 2012 to meet the growing needs for elderly care and services in India. Originally a Home Care provider with a special focus on companion care, psychological support & home management, Epoch offered services in Delhi-NCR, Mumbai and Pune to over 300 seniors.
Hope Ek A.S.H.A. is a charitable society dedicated to the Care of Senior Citizens suffering from Alzheimer’s / Dementia (Memory Loss) and their caregivers through its committed team of medical professionals and volunteers. Hope Ek A.S.H.A. has completed 19 years in the service to humanity and has been helping families suffering from Alzheimer’s disease.
The Bahri Group is a multi-tiered organization with its experience of two decades in the Real Estate Business and is known for the best retirement homes in India. Anandam Retirement community has won many National & International Awards. We believe in building strong and long-term relationships, keeping our esteemed customers in mind by giving them the best services and solutions. The group is one of the pioneers in bringing the concept and formulation of plotted development for senior/retirement homes, organized second homes in India and is the first to meet the highest global standards in doing so. Bahri has proved to be among the best realty companies in providing affordable retirement homes in South India. Senior citizen Villas are designed keeping the needs of elderly residents in mind.
Vedaanta Senior Living is a senior care company that is started with the culminated efforts of successful professionals who grew the India’s largest chain and brand in senior care housing.
The senior management, which probably is the most experienced in professionally managed retirement communities in India, possesses close to about 100 years of management expertise in successfully running organisations at top level in various fields.
Vedaanta Senior Living is a specialist Senior care organization endeavoured to build and serve retirement communities. The team at Vedaanta aims at providing one stop solutions for senior citizens, meeting all your retirement and senior lifestyle needs.
All of Vedaanta’s retirement facilities will come along with specialist Assisted Care Centres and all senior lifestyle requirements
Antara, derived from the Sanskrit word “Antar,” which means “the difference”, became a source of inspiration for us to make a difference and enhance the quality of life for our seniors. With the core philosophy of genuine spirit of care and an acute eye for detail, Antara was born in 2010
HealthyGx was established in 2017 and is organized under the laws of Hyderabad, India. The Company is structured as a Private Limited Company.
The Founding team is committed to engage seniors in their precious years support “healthy aging”. We believe in building a digital eco-system that aggregates various care providers to deliver seamless services across the care continuum is the need of the hour. We aim to be the one-stop shop for all senior lifecycle needs with “Empathy” as our motto. Our goal is to maximize each person’s level of independence while ensuring and enhancing their quality of life. Senior needs not limited to Lifestyle, Nutrition, Medication, Mobility and transportation needs are offered with by HealthyGx team at ones convenience and cost. Keep their loved ones/kith and kin well informed of their wellbeing during the care-continuum process.
True Consultancy, is a Design Innovation company focused on developing solutions in Assistive Technology for the differently abled. Our approach, is to design products of international quality & safety. We want you to be comfortable and mobile in making career choices, lifestyle choices and arrange for meet-ups with family and friends with ease. We want to be an invisible part of your life to make your independence a reality
BeAble Health was started in 2017, after a year-long fellowship which involved clinical immersion at Hospitals, Rehabilitation centres and constant interaction with Doctors, Neurologist, Physiotherapists , Geriatrics, Patients and care-givers.
BeAble Health makes Simple, Affordable, Interactive, Game based devices and solutions which are of Superior Quality, Easy to Use and Data driven.
These products are tools for therapists to deliver smart rehabilitation.
BeAble Health's first product is armable, an interactive arm training rehabilitative device offering a solution for upper limb rehabilitation. Armable facilitates 15 times higher repetitions compared to traditional therapy, this stimulates the brain to rewire and strengthen neural connections by tapping into the neuroplasticity.
Armable has motivating and interactive games specifically designed keeping the Indian culture, allowing for higher patient engagement in therapy .
It tracks the movements of patients and shows their improvement every day, which motivates them. The device reduces the therapists workload and helps in delivering quality therapy.
Care Continuum was conceived & founded in 2014 as a social enterprise, to make a significant difference to the on-demand model of Home Healthcare practised by a majority of the providers till date. We believe that health services at home require proper clinical planning and implementation to minimise the risks and prevent frequent hospitalisations. Care Continuum is therefore a much-needed step forward towards providing high quality elder care services in Kolkata.
Flexmo is an assistive technology product design and manufacturing company focusing on solutions for the elderly and people suffering with locomotor disability.
At Flexmo, we believe that no disability should disrupt the daily lives of people. We strive to make assistive technology a right for the elderly and physically disabled. We, at Flexmo, believe that Mobility is the key to independent living and we consistently make an effort to make the world, a better place for the physically challenged.
Genesis Rehabilitation Services India Pvt Ltd developed in 2017, is a strategic partnership with Genesis Rehabilitation Services to deliver positive business, operational and clinical outcomes to improve the health of Senior Citizens and rehabilitate them to live life to the fullest possible. Genesis Rehabilitation Services (GRS) is the premier provider of rehabilitation services in the United States. Founded in 1985, GRS has grown to be a leading worldwide rehabilitation operator in assisted/senior living communities, long term care, memory care and post-acute rehabilitation centers. In 2014, Genesis Rehabilitation Services established GRS International Operations to utilize GRS’s expertise worldwide through consulting and operations management.
Karevoyage- for 50 plus wanderers- is an exclusive travel and tour company dedicated for travel enthusiasts, who prefer to travel the globe and explore but in a group environment.
The KareVoyage team understands the gap and works very hard on how to deliver on what we promise. Keeping all current gaps that people over 50 experience while travelling, we design our itineraries in a way that lets you experience everything without making you feel exhausted.
Success comes from the desire to do extraordinary things to reach beyond the status quo and relentlessly chase your dreams. At Paranjape we don’t just build homes but believe in creating a happy vibrant community. We have over 190 top of the line projects completed in the past 30 years with a strong presence in both Residential and Commercial sectors. We are pioneers in developing housing projects for senior citizens in the country, under our Athashri brand as we feel we understand seniors' needs. Hence, we aspire to deliver not just a home with construction of walls but a light of hope, dreams and the happiness of a family.
Saket Group is a real estate giant operating in Hyderabad and Bangalore for three decades now. The company has been building exuberantly designed residential and commercial spaces, thus, translating dreams of many into reality.
4 million sq. ft. of elite living spaces have been built so far and still counting. Saket Group endorses quality-efficient living spaces that have made a difference in the lives of over 2500 families till date. Kick-starting the company as builders in Hyderabad way back in 1988, today Saket has grown into one of the most preferred real estate companies in the city. Saket won the trust and hearts of thousands of people purely by delivering quality, efficiency; pouring in diligence and dedication towards building living and working spaces that are unique in designs, best in durability and befitting to the customer needs.
Seenage Life’s is on a mission to ensure that seniors continue their professional involvement, have a sense of purpose and achievement while earning their living even after retirement. Even though seniors are experienced they tend to be an under-rated resource and employment opportunities for them are far and few with very few upskilling programs available for them.
Entering the 'Senior Citizen's club' is like starting a new chapter in your life. You have the freedom to experiment and follow your passions. So, don't let retirement or age put you out. We'll make sure you have everything you need to enjoy this new phase in your life.
Seniority is India's first destination created specially for all senior citizens.
We are here to help you with our specially curated products, selected specifically with you in mind. You can browse through our e-commerce platform (www.seniority.in) or even our chain of retail stores. We welcome all impulse shoppers!
SuVitas is the leading provider of inpatient transition care facilities that enables individuals to ‘Live Again’. SuVitas serves patients who have undergone treatment for serious ailments across neurology, cardiology, orthopedics and early stage oncology, and are not completely recovered to go home. Combining protocol-based care plans with personalized attention in a home-like environment, SuVitas helps individuals achieve enhanced flexibility, strength and independence.
Unmukt – The Senior Hub is a comprehensive platform that brings together all spectrums of the senior community. Advocating a more holistic approach in senior care, Unmukt aims to change mindsets and close the gap on challenges faced by seniors.
A one-stop solution that aims to create an ecosystem of support and empowerment for everyone in their senior years.
Today’s seniors have witnessed unimaginable changes in the quality of living with innovations and technology in all areas supporting daily living. Future retirees and new retirees have also matured in an age of increasing affluence, convenience and luxury. This generation is changing the face of retirement by maintaining their independence and their standard of living with no compromises. Started in 2018, the platform initially hosted B2B conferences, as well as, B2C exhibitions. With the rise of the digital era, Unmukt – The Senior Hub has launched Unmukt Cares an online resource that discusses and disseminates information on senior issues through Unmukt Bytes, Unmukt Blogs, Unmukt Cuts, Webinars and Digital Events.