Trends in Senior Healthcare

As the Baby Boomer and over all population ages, the market for senior care will grow heavily in the coming years. The American Association of Retired Persons (THE AARP REPORTS) that the numbers of senior requiring additional care thanks to chronic illness will increase from about 14% of the senior population in 2010 to 21% by 2050. All of this is to say that there will be a ton of opportunity for digital disruption in senior care, which means anyone who wants to capture a share of this market needs to understand the digital healthcare ecosystem, as well as healthcare regulations. Senior living companies are gathering more and more data on their hospital readmission rates, prevalence of falls and other health-related information, as they move into the world of Medicare Advantage and seek greater integration with the overall health care system.